2Brides

Campain For Heelow Shoes

I recently had the pleasure of shooting a campaign for Heelow shoes. The founders of Heelow shoes are Anna and Ida, and the idea for Heelow shoes was born in 2011 when Ida was getting married. 

Beautiful Flat Shoes For Women

Ida was looking for a pair of cute flat shoes and realized that the range of flats was somewhat limited. Three years later, Anna started to plan her wedding, and they both realized that there was still no brand of party shoes without heels on the Swedish market. A few text messages later, the decision was made, and in two weeks, Anna and Ida registered their business, and the brand Heelow shoes were born.

The Heelow Idea

Their idea and vision to create beautiful and comfortable party flats so that you can have just as much fun as you want without having to worry about sore feet and a tired back. Their thoughts are that the shoes can be used for weddings or other festive occasions and also function in a stylish everyday outfit. Heelow shoes are manufactured in Portugal and designed in Sweden. They are working closely with the factory to ensure the most elegant, comfortable, and exclusive low heeled shoe possible.

The Heelow Webshop

Heelow shoe webshop will be launched at the end of this month. I’m so excited about this and very honored to have been hired to photograph this campaign. So, here’s a taste of the fabulous Heelow shoes, will post more as soon as they have launched! Heelow now has a wide range of ballerina shoes, loafers, and other pretty shoes for women of all ages. The material and the colors of the shoes are from leather, fabric and they are all carefully produced.

The Heelow spring campaign was shot entirely on Professional Kodak Color film, Portra 400. All film processing was performed by Carmencita Film Lab in Spain.